As Sir Leslie Joseph Hooker said; “Real Estate is not about houses, it’s about people.”
Les Hooker opened the first L.J. Hooker office on Maroubra Road, Maroubra, Sydney in 1928. Initially, Les Hooker spent his time much like L.J. Hooker agents today – meeting people, talking to them, developing relationships and gaining trust.
With money at a minimum, Les Hooker set about developing a state of the art promotional system to maximise the impact of signboards, giving birth to the now famous Red and Yellow colours.